| Job Description
- f! z: R$ Y$ N$ v4 x& Q - Purpose Of The Post:
. V K2 Y! i; {8 n - To establish, lead, develop and promote the marketing team internationally in support of corporate success
9 x; U. G1 `/ T0 X" m - To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit
6 }; V% Z$ f5 h' J' s* E! G7 O - Responsible To: Director of UUCL
4 I' l4 Y* J& P" P9 a; x - Key Tasks0 ~& f* B* X# \
Strategic Planning/operational Management 5 s. k3 h" V9 R" I/ t6 Q: ?
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning
! z; I& H/ k) ~& v: A - To lead innovation in all aspects of the Marketing team’s business activities
) N0 Z$ F" L/ q' `2 F0 y, u/ ^ - To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
4 t( ~5 G' w0 y: X Performance Management
* M. Q. M' E- \9 x - To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan; f; Y4 M4 M b, O
- To foster and stimulate innovation and profit-generating activities in the Marketing6 p, o+ F j, n$ n
7 s2 q J7 b S; @# G6 ~- E3 f1 } - To oversee the management and operation of all the business projects) ?( o1 t I$ O
- To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL" }+ C9 d* I& u+ G+ q6 [4 [
- To make a significant contribution to UUCL’s strategic direction and outcomes through team work Y) m+ [9 U. c1 K) C1 \5 R
People Management - x9 O; v3 A/ H2 ^3 }/ k
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment' w' t2 ^. r1 C# V& |
- To recruit, lead and develop the Marketing team
' `3 i Y, n& s - To play a key role in the development of corporate culture and behaviour change to support UUCL mission
|4 G: j" @ H - To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.
2 e5 \1 ^: e) h4 F Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location:
- D9 e& X0 I; @% ?- k1 r5 { - Edinburgh
9 \: R$ ]% b9 _
Required education:
' h! a6 z" b1 p* t% m - Bachelor's$ I2 w! C6 q7 R* _' F
Required experience:
9 g( u9 A7 J' O4 P3 ]7 ? - Office Administration: 1 year
$ {1 j1 j2 a/ ~& b
Required licence or certification: ( X; `" L8 C v2 V" r
- UK or EU
: ]; h E0 E2 [* N& |! ? | 
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