Job Description
# I0 C# V) `- | - Purpose Of The Post:
5 K* L' ~) t4 Z. P( m$ } - To establish, lead, develop and promote the marketing team internationally in support of corporate success S7 E2 S4 l7 v
- To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit$ B. f' X0 S# _" |
- Responsible To: Director of UUCL
: C: f! P5 v5 @8 Z - Key Tasks! k8 x3 `& J4 j- l1 {
Strategic Planning/operational Management 6 L4 ~, v( H7 p. a( Q5 C# `1 ?! A* Y! L
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning; x9 M0 l1 Q* n2 B
- To lead innovation in all aspects of the Marketing team’s business activities3 q# P* Q5 U; N2 z7 \2 I& L8 r7 Y
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
0 s+ B+ J" i/ v8 E& `+ G a Performance Management
+ a) o8 B7 m1 m- H, Q - To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan0 x. P1 Y) X5 x0 r- @$ c0 Z a, @
- To foster and stimulate innovation and profit-generating activities in the Marketing4 g$ z6 Q! O2 F" u' |- [
1 D# a( J9 ]4 s; p; I, [# y9 l
- To oversee the management and operation of all the business projects
" D) ]- b7 o) z3 ^ - To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL
" a) y9 S0 {1 d - To make a significant contribution to UUCL’s strategic direction and outcomes through team work Y: D8 {) ?' u/ x; M$ w, t6 ?
People Management " O! n! M8 z1 W+ E4 t
- To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment5 c, ]9 a! x) |. N# P
- To recruit, lead and develop the Marketing team
1 s' @& W, {, V, O' I$ V* h - To play a key role in the development of corporate culture and behaviour change to support UUCL mission
5 S5 V' ]/ e4 x) _$ R/ a - To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development." U8 r4 H0 J" H% z4 t
Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location:
. t" S* c; C! B# F4 \ - Edinburgh
& l# w. p+ g+ L( m8 Q7 M8 `( {8 q& b Required education: 4 Q: o& n+ x( u) X$ U
- Bachelor's
. b. E5 |+ ^' U Z1 F- O Required experience: # |. ?- q- S: H4 f
- Office Administration: 1 year# d* q; N+ t0 o; Q1 P
Required licence or certification: % W9 j3 Y/ a. {' [- r S
- UK or EU1 }& Y' y, q! B* M; N- H# z: n1 o+ E
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