Job Description
+ p- k4 `; d( M; \% ^' u - Purpose Of The Post:+ L6 A4 T+ {+ s5 ~7 g; ?
- To establish, lead, develop and promote the marketing team internationally in support of corporate success: X; L9 g' q: C( r$ x/ x! Z
- To formulate and implement effective strategies for: developing innovative programmes internationally, particularly for China’s Market, building business activity, managing resources efficiently and effectively and, generating income and profit3 Q' s; J0 w6 J- R ]6 x/ |
- Responsible To: Director of UUCL; _' ^5 V, p+ d0 Y* k
- Key Tasks
: D5 e% }6 N, t Strategic Planning/operational Management ) ?) h. C- Y% g! c8 J1 r2 n, y+ _3 A
- To play a full role in the consideration, development and delivery of UUCL’s marketing strategy and planning
2 A) M/ C/ U e6 U - To lead innovation in all aspects of the Marketing team’s business activities* Y, x1 Y0 h- M( Q+ {& h( K# q
- To undertake other duties commensurate with the level of the post as the Director of UUCL shall from time to time determine.
4 n* ^- |5 b/ f# [: f: P8 {: h$ ~% n Performance Management
0 n! Y8 p: f/ m! ]8 W - To prepare plans and budgets for the Marketing programme in accordance with UUCL’s budget and corporate plan
, Y6 z& s- q, v @5 S* x: u - To foster and stimulate innovation and profit-generating activities in the Marketing% h% N, t5 ~; u9 j" r
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- To oversee the management and operation of all the business projects
9 ]0 _& F3 ?0 M7 Q0 X - To effectively manage business issues within the Marketing, working within the policies and procedures approved and monitored by UUCL& |% C4 K8 ?6 Y9 X8 p
- To make a significant contribution to UUCL’s strategic direction and outcomes through team work9 k7 M6 T0 M0 a' M
People Management
2 P$ t/ U* J( |8 \) v - To ensure the effective utilisation and development of all allocated resources: staff, money, facilities and equipment
; o1 r! e) v9 Z' a - To recruit, lead and develop the Marketing team, l, Z+ B1 S' g r
- To play a key role in the development of corporate culture and behaviour change to support UUCL mission
/ W/ R. \/ x$ x - To encourage and co-ordinate staff development to meet the overall needs of the Marketing team in the context of its development.
, k7 x2 b" N# y' w+ g. k Person Specification Key to abbreviations E Essential D Desirable AF Application Form INT Interview CRITERIA CATEGORIES E/D AF/INT 1. Qualifications/general experience A good first degree or master degree in UK or/and China D AF Management experience in a multi-disciplinary environment , particularly both in UK and China E AF/INT 2. Skills, Knowledge and Abilities The ability to support major strategic initiatives in supplying relevant projects to meet the needs of employers and customers. E AF/INT Strategic management, planning and organisational skills with the ability to translate objectives into action in a timely fashion E INT The ability to manage a substantial budget and an innovative approach to effective resource management E AF/INT In depth understanding of Asia-pacific market trends and the ability to manage and direct change E INT The latest knowledge of Chinese outbound tourism market E INT High level of oral communication skills both in English and Chinese E INT People Management and leadership skills E AF/INT Self-sufficiency in IT including E-mail E AF/INT Organisational and Process Skills E INT Negotiating and Diplomatic skills D INT 3 Other requirements Record of Achievement in previous employment E INT Flexibility & Adaptability E INT Self-motivated with an ability to work without constant supervision E INT Chinese-mother language E INT High proficiency in English E AF/INT UK or EU driving licence Job Type: Full-time Salary: £25,000.00 /year Job Location: # Z: L% b/ Z( Z: N* N$ [" B6 o
- Edinburgh3 \( \; ?; S- }" o3 H* B1 \
Required education:
- c, L+ }5 V3 a V# { - Bachelor's+ w3 Y$ u2 M: |! m ?
Required experience: " T! p2 K) I* |. K6 n3 ` Z
- Office Administration: 1 year
3 J& R/ m8 m* o6 K- H Required licence or certification:
5 O% k, |' N% {, N3 E8 u! } - UK or EU$ i- q- o& T. ?& T4 u8 q) H
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