Beijing unveils plan for marketing of 2022 Olympic Games

The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) officially unveiled the marketing program for the event on Monday, BOCOG Chairman Guo Jinlong announced at a press briefing on Tuesday.

"The preparation work for Beijing 2022 needs support from social groups, and we sincerely hope that both domestic and foreign enterprises will actively participate in the marketing program and strengthen communication and cooperation, so as to successfully build Olympic brands," Guo said.

The marketing program will not only provide financial and product support for the Chinese Olympic Committee and the Chinese Olympic Team. It will also offer a unique marketing platform for the sponsoring enterprises, especially considering the Olympic Games' long duration and wide audience base, according to a statement the BOCOG sent to the Global Times on Monday.

It will also promote the sustainable development of the economy and environment, the statement noted.

The marketing program is made up of three major parts: a sponsorship program that grants enterprises the right to use the marks and related intellectual properties of the Beijing 2022 Olympic Games; a licensing program that allows enterprises to produce and sell products related to the event, and a ticketing program, Piao Xuedong, the director of the marketing department at BOCOG, said at the press briefing.

Piao said the games will have four sponsorship tiers: official partner, official sponsor, official exclusive supplier and official supplier, depending on each company's financial contribution.

The BOCOG will reward the sponsors with a package of rights, including marketing rights, hospitality rights, rights of products and service supplies, and rights of signature property, Piao said.

Beijing was chosen as the venue for the 2022 Olympic Winter Games in July 2015, making it one of the few cities in the world to hold the Olympic Games twice.